Google Ads Run Amok, or How Not to Monetize Your Website

Hyperlocal editors tend to place Google ads throughout their sites to try to make money when they can’t sell larger display ads. The ads bring in a few pennies a day, and if placed in the right spots are generally harmless. The more Google ads, obviously, the more pennies. But some sites have become so littered with Google ads that they overwhelm the content. Oddly enough, one of the country’s most respected newspapers appears to have chosen to apply this strategy. Continue reading »