Extremely Popular BushwickBK Blog Suddenly Stops Publishing

One of the best hyperlocal blogs in the city has stopped publishing, at least for the time being, for reasons that are not entirely clear. Last week, BushwickBK, which has more than 2,000 facebook followers and an extremely active and Continue reading »

Hyperlocal Lessons From The Huffpost Deal

Arianna Huffington

Arianna Huffington

On Monday, AOL announced that it had agreed to buy the Huffington Post for $315 million. The deal is worth watching for hyperlocal editors, if only because there’s a new boss at Patch.com, the most ambitious corporate version of hyperlocal news in the country. Patch runs about 800 hyperlocal sites across the country, including some in New York (mostly in Queens and Brooklyn). Continue reading »

Google Ads Run Amok, or How Not to Monetize Your Website

Hyperlocal editors tend to place Google ads throughout their sites to try to make money when they can’t sell larger display ads. The ads bring in a few pennies a day, and if placed in the right spots are generally harmless. The more Google ads, obviously, the more pennies. But some sites have become so littered with Google ads that they overwhelm the content. Oddly enough, one of the country’s most respected newspapers appears to have chosen to apply this strategy. Continue reading »